Writing titles should be a simple process. You want the audience to know what the benefits are of clicking through and reading what’s behind the headline.
The headline should engage, inspire, and encourage your audience to do more.
1. Know your target audience
Understanding the audience you want to attract with your headline is imperative to writing the headline correctly. The more you can narrow down the person you have in mind, the easier it will be to create an effective headline. Get to know your audience, what words they like to use, and how to frame the problem and solution in a way that piques their curiosity.
2. Write content first
Oftentimes, if you write the content first (whether it’s a sales page, landing page, article, or blog post), it’s easier to come up with a headline that covers all the bases. Some people say that you should write the sales page even before you create the product, so it makes sense that you should write the content before you finish the title.
3. Start with the benefits
Your audience wants to know what’s in it for them. Your title should tell them. Look at the headline of this article. One benefit is that these tips will improve lead generation. It gave you a reason to read the tips. That’s why you’re reading it now. It’s not a trick; it’s just the facts.
4. Include problems
If your audience has a problem (for example, they want to generate more leads, sell more products, lose weight, or whatever), say so in the headline. The words in the title will help them find the information and give them an idea of what is inside the content.
5. Don’t be deceitful
Avoid trying to be deceptive just to get clicks. Of course, there are times when a funny headline can do wonders for clicks, likes, shares, etc., but you have to be very careful because they don’t usually work.
6. Read your headlines out loud
Once you’ve created a headline, go ahead and write three or four for the same content. Then read them out loud. Do they sound natural? Which one seems more interesting and relevant to your audience? If you like all of them, remember that you can use them on other platforms to announce the information.
7. Test and review
Every time you create a new title, it is imperative that you test it. You can test two or more headlines against each other to find out which one performs best, using A/B testing software through Google or another platform. This will help tremendously.
Remember why you want to create an amazing headline. Know what the whole point is. Is it to make a sale? Is it to get them to click through and read a blog post? Do you want them to download your lead magnet? Knowing what you want the action to be and where you’re driving it helps create the best headlines.