Blake’s first Lotaburger was opened in Albuquerque over fifty years ago by Blake Chanslor, a Texan native who moved to Albuquerque after World War II. Commonly known by various names such as; Lotaburger, or Blake’s, the first Blake’s Lotaburger was in operation in 1952. It has many existing locations primarily in New Mexico and as of 2009 there were over 76 stores in different cities, with Albuquerque containing the majority of them.

Blake’s Lotaburger is distinguished by its introduction of green chiles to the burger and has been hailed by National Geographic as the best green chili cheeseburger in the world. Much attention has been paid to Blake’s for its cheeseburger which is now called Lotaburger as a trademark outlet. Aside from the green chili, there is also Blake’s special green or red sauce for those who want another flavor.

There are various foods served at Blake’s Lotaburger besides hamburgers; from a variety of sandwiches ranging from chicken to turkey breast, roast beef and even halibut. There are even hot dogs, corn dogs, chili dogs, chili bowls, and chili pie. If you’re an early riser, there are Blake’s Lotaburgers that offer a breakfast menu ranging from eggs to breakfast burritos.

If you have a function and like Blake’s menu for meals, they offer on-site catering for events with a full menu that includes a variety of foods from fruit plates to just about anything you prefer.

All Blake’s Lotaburger stores are owned by the company and have a construction division that is tasked with building the franchise stores. Blake’s also owns and operates its body shop, refrigeration shop, auto shop, cabinet shop, fleet maintenance, and commissary.

This gives Blake’s the freedom to customize its own fast food outlets. Thus, Blake’s Lotaburger stores have a signature red and white color scheme and outdoor seating areas with red and white striped umbrellas. Each store has a “Blake man” holding a sign with Blake’s name on it. Some of the older Lotaburgers were walk-ups, but most had an inside seating area. The newer designed Lotaburgers have a drive-through.

Chanslor did not remain the owner, in 2003 he sold his interests in the franchise to Brian Rule. The franchise was launched in 1952 with an initial investment of $5,300. Blake’s Lotaburger is considered the best chain burger restaurant in New Mexico and is listed in the New Mexico tourist information guide as the best place to get cheeseburgers.

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