How porn boys do things

Earlier this week, while out for lunch with Russell Brunson, I made a misstep that almost made us cry with laughter. Here’s how it happened … So we’re trading marketing tips back and forth, me with tips to improve your affiliate program, him with tips for my new coaching program to be released this month. When I bring up the subject of “how porn guys do things.” I asked Russell, “Have you ever taken a look at how porn sites market their membership sites?” Russell is the clean, polite Mormon man who, of course, said no. Then I said “well, I’ve been seeing them a lot lately.” Before I had a chance to realize what he had just said, Russell laughed. Which then made me realize the way my words had come out of my mouth. What came out was “I’ve been watching a lot of porn lately”, but what I meant was “I’ve been studying your marketing methods a lot lately.”

After changing 4 shades of red and I’m assuming some other colors, we laughed a lot and I explained myself. We both agreed on one thing, the porn industry has been making money online and more specifically, running highly profitable, MASSIVE monthly membership sites for longer than most of us even have an email address. Which is exactly what made me start researching some of the techniques they are using. After all, if I want to run a membership site, who better to learn from the guys who have been testing and perfecting this business model for over a decade? Curious about what I have learned from my research? Okay, so keep reading and I’ll give you some of the important things that I noticed that they all have in common.

Teaser content

EVERY major porn membership site uses teaser content to entice their visitors to become subscribers. This means that when you access their sites instead of a long and very obvious sales letter, you can experience on a small level what the internal content will look like through images and video clips.

Trial periods at reduced prices

All the most popular porn sites allow you to become a full member of their site for only $ 1, you can download as much as you want, cancel whenever you want, but after 3 days you will start getting invoices. monthly.

Access to multiple sites

Many of the larger and more popular sites offer many other themed sites along with their membership as a bonus. Kind of like if you had a membership site on dog training, you could also offer them access to others on dog care topics, dog food recipes, breeding dogs, etc., etc. $ 29.99 per month There is no more common price than $ 29.99 per month when it comes to porn membership. I don’t know the reasoning behind this, but the similarity of that price is so overwhelming that I have to believe it is the best conversion price. I also assume that this price has a high retention rate.

What do we learn from this?

These guys are very smart, they have their own lectures, they try these things relentlessly and share their results with each other. I would feel very safe betting a large sum of money that these things that each site has in common are so for a very specific reason. I am currently looking for some site owners for an interview so that I can solidify these findings from being just observations to learning the lessons behind them. How can we apply this to our sites?

* Replace your sales newsletter with shortened versions of your articles, audios and videos

* Make it obvious that you are only giving them a small taste of what’s inside

* When they try to access more or full versions of your free content, send them your order page.

* Offer them a three day $ 1 trial that will re-bill at $ 29.99 per month when they get to their order page

* Create additional “rich” versions of your site to give away as a bonus for becoming a member

That is only on the outer layer. We haven’t even delved into how they lead people to their sites, how they run their affiliate program, or what they are doing in the members area. Again, I am still in the process of researching all of this and getting an interview with one of these site owners. So I can really get into their heads as to why and if there are specific reasons for what they do. However, I joined a few to see for myself what they are doing and try to get ideas for improving my own sites. The three sites I became a member of were the top 3 sites in the industry based on Compete.com traffic rankings. I would assume that because they are the top 3 sites, they probably know what they are doing. What I found inside was that there was no page within the members area that did not have prominent affiliate ads.

Try to watch one of the videos and next to the video there is an attractive affiliate banner, sometimes more than one for other sites. The same goes for every other area within the site … There were always easily visible affiliate ads everywhere I visited. After canceling my accounts immediately (to avoid fees and long conversations with my wife) I joined their affiliate programs to see if there was anything different there.

DIFFERENT WAY !!!

Our affiliate programs are not even a fraction of what they could be after seeing how the porn boys are doing. Normally, in our world, a good affiliate program will have a few banners, emails, keywords, maybe a video or two that you can use to market the site. In the porn world, they pretty much give you a whole business to promote their site. They have a plethora of videos, full banner galleries to choose from, pre-built websites, and even scripts that you can use to set up your own free access mini-membership site with all of your video clips.

The largest affiliate program is called NastyDollars.com and they run affiliate marketing for 30 different sites. I’d say of all the research I’ve done so far, seeing how much they help their affiliates has opened my eyes the most. I mean they even offer their affiliates FREE ACCOMMODATION!

Anyway, I thought you might like to know what I found in my research. It has given me tons of ideas to improve my own membership sites. I hope I have given you some ideas now as well. PS: If you don’t have a membership site of your own yet, I’d like to know what’s holding you back. Chaunna got BizAwake.com and DailyAffiliateArticles.com built for $ 30 each. From there, we just had to add content to them and drive traffic. We use Joomla or wordpress to run our membership sites. And in our opinion, Stu McLaren’s WPWishlist is the best membership site software on the market.