Internet presence and personal brand management: googling oneself is not just vanity

Your online presence feeds any perception of your personal brand, whether you like it or not. It also doesn’t matter where you fit in an organizational hierarchy. If you can’t be found on the internet, how can you compete with others who can?

Ultimately, it’s all about having relevant internet content that reinforces your personal brand and shows up on the first page of Google when someone searches with your name.

The good news is that by taking advantage of sites that have high visitor traffic and post a lot of new content on a daily basis, such as article marketing sites like EzineArticles and online professional networking sites like Ecademy on a consistent and persistent basis, You can create and/or reinforce your personal brand in a very direct and fast way.

Googling yourself isn’t just vanity; it’s a clever form of personal “brand management,” says a UB Internet culture expert according to a University at Buffalo article.

The UB article reinforces a survey discussed in a June 12, 2006 ExecuNet press release (Increasing Number of Job Searches Interrupted by Digital Dirt) which states: “…77% of surveyed recruiters use search engines search engines to learn more about candidates Of those who use sites like Google (GOOG) and Yahoo! (YHOO) to check the backgrounds of job applicants, 35% have removed a candidate from consideration based on information discovered online, a significant increase from 26% just a year ago.

To learn more about how to create a visible personal presence on the internet, simply perform an internet search using the key phrase: personal internet presence.

You can also find more information on how to create a visible personal presence on the Internet in the following posts on my blog:

  • Internet presence
  • do you exist?
  • Is your network profile useless?
  • This is kind of fun! – Creation of a personal presence on the Internet
  • Presence on the Internet – First page of Google in less than 30 days
  • Internet Presence: “I get… BUSINESS emails!”
  • Happy networks.

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