Marketers must use great sponsored content to attract customers. Not all publications serve this purpose. Some ads can be a nuisance to consumers in some situations. You can easily tell if your strategies are effective by checking sales and new market penetration. Stagnation means that current plans are not working at all. Sponsored content is not attractive.

Have you ever wondered why consumers ignore some posts? If you ask people, you will get all kinds of answers. Market research can provide clues as to why things are not working. Studies have shown that sponsored content works just as well as non-sponsored content when done the right way. Here are some tips that can make sponsored content attractive;

Make sure there is a link between the photo and the text

You must have seen photos with accompanying content that don’t have much to do with it. For example posting several photos of a celebrity in different places such as on a beach, walking through a farm and suddenly a product appears. It will not be surprising if the consumer moves to another site. The viewer’s mind had already been immersed in visualizing the places that the person has visited.

Consumers will be more interested in photos with the products that are used. Let us, for example, have photos on a television show the model sitting in a living room watching a movie or any other program, or standing next to the television with the brand’s name on the screen. Clothing must be worn while food products must be on a table with one person sitting next.

Use high-quality photos

Not all images can appear in sponsored content. Poorly taken photos will only cause eye pain from your feed. No one would want to take a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. The tripod will give a masterpiece.

Don’t plant text on photos

Avoid the temptations to write all over the image. The appearance of the product name in much of the photo is detrimental. A simple caption is enough to attract attention. Remember that the photo is the main attraction, not the writing.

Low-quality sponsored content doesn’t appeal. A reduced participation can be noticed by the number of comments. Some comments mean that there is no interest in the content. When your sponsored content contains good photos, little tags, and people can be associated with it; research has shown that it works well.