Want a slice of the beauty market?

Like food, books, and toiletries, skin care products are essential for everyday life that many people, especially women, prefer to buy online than in the store.

Today it is rare to find a girl who can survive a day without lipstick, moisturizer and all that. Now this does not suggest that women are becoming increasingly insecure or unhappy in their own skin.

That’s simply an observation of the skincare market that is expected to hit $ 180 globally in six years.

With that being said, there is no better time than now for online beauty product sellers to put their products at the forefront of a platform that will gain them more traction.

If you’re that seller, I’m pretty sure you display your skincare products in your own beauty salon online, in marketplaces, or both.

However, the question is: how are your sales?

There may be strong demand for what your company offers, but if it is not available for consumption in the beauty market, your chances of making a sale are slimmer than slimmer.

Take advantage of a platform the world knows; Choose the place to go for big name brands.

Yes, Amazon and eBay may be giant retailers, but they offer a wide range of categories, which makes their product a bit difficult, if not impossible, to be seen.

Consider something like Zalando since his proposal is aligned with yours.

Beauty is the core of the business

After four long years, Zalando launched a beauty category that boosted its revenue for the first quarter of 2018 by up to 22% to € 1.2 billion, or £ 1.05 billion.

Despite the challenging market environment, they have managed to achieve this thanks to the increasing demand for beauty products.

More than 4,000 products from 130 skincare and makeup brands are available in the new category to complement haute couture clothing.

Apart from the big brands, Zalando is working towards niche brands that have not yet established their online presence in Europe.

If that sounds like you, then you’ve found the perfect channel to grow your customer base. Why, the fashion retailer’s active customers have risen to 23.9 million from 3.5 million last year.

Zalando Co-CEO Rubin Ritter said their beauty category will position them as a unique destination for fashion and lifestyle, adding:

“We see beauty as a great long-term opportunity in different dimensions. First, as a revenue opportunity, there is a total beauty market of € 80 billion in Europe.

“Second, we see this as a really smart cross-selling opportunity. And then third, we see it as an opportunity to engage our customers even more, to create more and more reasons for customers to visit our site more frequently and also to shop more frequently, as you know, that has also been a strategic priority for us over the last few years. “

Most of Zalando’s customers shop with their mobile devices, as reflected in their percentage of mobile visits, which increased by 76.6%.

Start now

Unlike other markets that sell a multitude of products in various categories and subcategories, this one we are talking about is exclusive to fashion items.

If you have great products that are included in clothing, shoes, sportswear or accessories, Zalando is the perfect place to sell them.

However, you should offer free delivery and returns, a 100-day return policy, and shipping with Hermes.

Most important of all, you must have your own online store, which I assume you already have, otherwise you will not be eligible to sell your products.

What it offers defines the style and character of each woman, so it should not be placed everywhere, but on a complementary platform that guarantees you a generous portion of the beauty market.