Forex is a hyper-competitive market that requires sophisticated marketing strategies to stay ahead. One of the best marketing tools for a Forex trader is a well planned and executed autoresponder program.

Email autoresponders allow you to easily collect subscribers and send them a series of emails over a period of time. Essentially, an autoresponder is a set-and-forget follow-up marketing program that will drive sales over time.

This article will highlight specific tactics that the Forex trader can use to create a successful autoresponder program.

Create sublists for profit

Most autoresponder services make it easy for you to create sublists. The service will automatically unsubscribe a lead from one list and add them to another based on a trigger, such as a purchase.

In marketing circles, you’ll hear the rule of thumb “The money is in the list,” which is absolutely correct. Even more profitable is the money that is in sublists. Sublists are smaller lists taken from your larger list. For example, a list made up of buyers taken from your prospect list is a sublist. However, a list of buyers for a specific product drawn from your buyers list would be a sublist.

Use these sublists for targeted marketing campaigns that promote a specific product based on the past behavior of your prospects. These campaigns often work much better than other general email campaigns because they are targeted to specific subscribers.

Monetize the list with affiliate offers

Once you’ve created buyer sub-lists, you can monetize these lists with complementary Forex affiliate offers. Affiliate offers give you the opportunity to increase your income per subscriber to your list. The best strategy is to select offers that help your subscribers and are a natural extension of your core product. For example, offering a Forex Beginners Home Study course is a great complementary offer to a Forex Robot or EA buyers list.

Charge for the year to stay in mind

The email autoresponder market is all about consistency. Your goal should be to stay in front of your list members with relevant content at least 2-3 times a month. You want to be the first person your prospect thinks of when they have a forex trading question or issue. I recommend that you create a 52-week schedule loaded with a mix of complimentary affiliate offers, educational articles, and tips on how to use your product.

The hardest part of email autoresponder marketing is getting started. Take just one of the tactics detailed in this article and put it into action. Once you’ve accomplished that, move on to the next. In no time you will have a targeted strategy that will monetize your list and build a profitable relationship with your prospect and buyer lists.