Whether you have an online or offline business, creating a marketing component that advertises you with online internet business marketing is a must in these increasingly virtual times!

It’s amazing, actually. With the power of “local search” in search engines, the Internet is even more powerful than the yellow pages in helping shopper-ready consumers find a local plumber or real estate agent as easily as find MP3 downloads or email. books for sale.

You, too, can attract eager prospects online with some smart business marketing strategies. It’s not easy, but it’s an investment that will pay off in the long run.

These are the CRITICAL things you need to do to create a strong business presence through internet marketing online.

1) Focus on a niche. You may do several things. As entrepreneurs, many of us are drawn to having a lot of irons in the fire. You may have an accounting service and a plumbing business. Don’t try to “save money” by combining the two. Have different websites dedicated to different activities.

2) Find out how people search for your products and services online. For example, let’s say you’re in the HVAC trade and you know that annual maintenance on HVAC machines is very important. Well, your customers may not know this and they rarely look for a technician to help them with that problem. The truth is, there are probably a lot more people searching for things like “air conditioning not working” or “how to fix my air conditioning”. The most important thing to remember is that you want to know what people are searching for, so they can find you when they search for those terms. The terms that people type into search engines are called “keywords.” You want your site to rank well for these keywords. To find out what keywords are being used in your niche, go to Google.com and do a search for “google keyword tool” – you should find the Google keyword suggestion tool and you can type in YOUR idea of ​​what people search, and Google will search its database to find similar terms. Google will show you the terms that people actually type into search engines. You can also find out how many other competing sites are also optimizing for these terms.

3) Decide which keywords to optimize your site for and create a lot of content that incorporates those keywords. In order for your website to rank well, you will need to have a lot of content articles. Forget having only a 5 or 10 page website. The only way they’ll get traffic is through someone typing the URL directly into the web browser, or by buying pay-per-click ads, which can be effective, but is also expensive to learn. That is an advanced strategy. This article focuses on internet marketing online business using natural search engine optimization strategies. Choose keywords that have a relatively high number of searches but few competing websites. (You can find out the level of competition by going to Google and putting your “keyword” in “quotes”. Google will tell you there are 42,300 sites competing – that’s your competition. Your goal should be to find keywords with at least 1000 searches per month and less than 50,000 competing websites You can choose words with less than 1,000 searches per month, but if you do, I would make sure they are very focused, like “HVAC Repair Seattle, WA” or “cheap “. quickbooks virtual assistant accountant” The fact that these people are clearly looking for YOU makes it worth the effort to help them find you, even if there aren’t many of them, they are high quality prospects.

4) Write, write, write. You’ll want to write about 20-50 articles for your site to start with, then put it on “autopilot” giving you new content every 3-7 days… more often if your niche is highly competitive. Search engines like to see the site grow over time.

5) Get links back to your site. It is very important that you have links to your site from quality referring pages. These days, you can promote your site through a variety of free sources, including “Web 2.0” media such as ezinearticles.com, digg.com, stumbleupon.com, etc. This is known as social networking. You should strive to get more than 40 links to your site and the pages within your site. This may take some time, but it is well worth the effort.

6) Focus on on-page conversion. Once you have traffic to your site, you want to make sure the visitor has a good experience. Consider what is the MAIN thing you want your visitor to do when they are on your site: call you, fill out a request form, enter their name and email address, visit a sales page, and buy a product? You have to be clear about what they need to do, or they won’t know either. The confused mind gives up and leaves! Keep it easy and direct.

This is just the tip of the iceberg when it comes to internet marketing for small businesses online. There are many other ways that you can promote your website to get traffic, and there are many other ways to make money from the visitors that come.