I have talked about email marketing and various factors to consider in order to be successful in email marketing. Apart from knowing the smart ways of promotion with the help of people’s inboxes, it is equally important that we know the standard format of email marketing. Some prefer to use plain text in their emails while others like to make their emails attractive with images, banners with the help of HTML. Plain text emails are easy and cheaper than HTML emails. It depends on the sender which one they prefer more. If you want to go fancy with fonts, backgrounds, and images, then HTML formatting is just what you need, where as if plain text made you feel comfortable, why not stick with it? If you want to get creative with your email, it’s a good idea not to use too many colors or go crazy with graphics. Make sure you have a proper, professional and attractive email. We still don’t want our emails to be thrown in the trash, as it will be hard for readers to read them. Here are some ways to make your email engaging.

• Titles and subtitles: The headline and subheadings should stand out from the rest of the email content. Using a different color and larger font size than the other content will help grab the reader’s attention.
• Photos: You can add images of your product in your email. Placing the product image in an interesting way helps readers to get a brief idea of ​​what it looks like and they may be interested to know more about it.
• Elegant graphics and fonts: Using lots of colorful graphics and fonts might not work as well. It’s best to stick with minimal (unimportant) graphics and a certain font style. It’s best to avoid fancy text and graphics that make email unreadable.

Email Format:

An email can be divided into different fields. From the “From” field to the greeting, it is necessary to follow a proper format.

1. OF: The “From” field is where you type the sender’s address or your email address. There are ways to fill this space: i) You can just write your email address. For example: FROM: [email protected] or ii) Enter the sender’s name or company name. For example: DE: Alka Shakya/ Avenues Nepal Pvt. Limited. The second is a better option because the reader will be able to see who wrote to him. People often prefer to open emails that have the name of the sender. Some fake email addresses may not sound that interesting and therefore you can delete them without reading them. If it is not possible to write your name, use the name of the company. If you have brand recognition, you can use it to your advantage. People will be interested to know what a popular company has to offer.
2. THEME: The “Subject” field is probably the most important of all. Recipients usually check the subject line before deciding whether or not to open the email. It is important to choose your subject line carefully considering the limited characters. You can have up to 60 characters in the subject line; therefore, it must be really complicated with that. In addition to limited space, you should avoid words like FREE. For years, people have used this word to draw attention to the fact that people no longer trust it. In fact, spam filters generally don’t allow emails to reach your inbox with a subject line that contains the word “Free.” However, you can provide deadlines in the subject line if you have a limited time for your offer. For example: “Subject: Renewal Deadline: November 31, 2008.” You can also highlight the benefit of your product in your theme keeping in mind that you don’t make it sound like an advertisement. Lastly, avoid false promises.
3. A: Usually, people do not pay much attention to this field, but it is always better to take precautions. Here are some points to remember when completing the “TO:” field: – Avoid using just the email address. If you know the recipient’s name or company name, use it before the email address. – Avoid using only the first name. Some people find it too personal and thus may offend them. – Avoid using the word “list”. This makes the email sound impersonal and unprofessional. Some even consider it spam.
4. BODY: We will start with the greeting. In the field of the body, it is very important to include the greeting. It is always better to greet the client or prospect. Use “Dear” if you’re emailing the person for the first time or if you don’t already have a close relationship with the recipient. “Hello” and “Hello” could be used in the last phase. The second part of the body is the holder. If you’ve mentioned the purpose of your email in the subject line, it’s okay not to mention the title. But if you want to include a title in the body, make the title sound interesting. You should also avoid ALL CAPS in the title. This gives the impression that you are shouting the message. Now the body of the text, use a good opening line. The first sentence of the email should be interesting so that the recipient wants to continue reading. Don’t make the body too long. Stick to 2-3 paragraphs with few lines. If you can include the purpose of the email in the first paragraph, that’s the best. Here you can include your offer, benefits and instructions. You can highlight the offer and, if necessary, you can lengthen the email. You have to be honest and tell the whole story. Make the email sound interesting and don’t forget to include links. Check the links if they work before sending the email.
5. Signature: At the end include your signature. If you can’t customize the signature, include your company name and logo. You can include your full business address along with the website link.