If the product being talked about is not coffee, the text under this heading would encompass the importance of packaging as a marketing addition. Since coffee is the topic here, packaging doesn’t just take on the role of a mere marketing tool.

This article lists how coffee packaging has a deeper meaning.

Sales pitch

Like all commercially produced products today, coffee packaging is important in terms of making the sales pitch. The product distinguishes itself from its competitors by its unique packaging. The coffee packaging allows your customers to review the content used, or the types of beans used, Arabica or Robusto; if they can have a specific preference.

Keeping it cool

Packaging keeps coffee products fresh and prevents them from aging. The role of packaging is more important in coffee because aging is faster in coffee than in other products. As with other products, aging would mean losing desirable flavors. In the case of coffee, it is a bit tricky as coffee beans also acquire undesirable flavors when they are stale. The aging of coffee depends on its exposure to oxygen, humidity, light and heat.

Market research and product development exercises spanning years of hard work have led to the identification of the coffee packaging style that can help retain the best of the flavors in coffee beans.

One Way Valve Bag

Coffee beans turn rancid when they come in contact with oxygen. However, protecting them from oxygen by sealing gas may seem like the best way, but there is still another problem. Due to the roasting of the coffee beans, the sugar browning process is activated. As a result of this process, the beans exude carbon dioxide. Carbon dioxide buildup in a seal pack can cause it to rupture.

To counteract this problem, the beans are packaged immediately after roasting in moisture-free laminated bags that contain a valve. This valve allows carbon dioxide to bypass the packing without allowing oxygen to enter.

Other less efficient packaging methods

However, there are other methods for packaging coffee, but they are not as effective as one-way valve bagging. These include a gasket with holes that the collected carbon dioxide allows to escape through a hole. With this method, there are chances of oxygen getting into the bag.

Another method includes waiting for the beans to emit carbon dioxide before packing. This means that however the package was prevented from breaking due to the accumulation of carbon dioxide inside the bag, the beans could not be saved from aging due to their exposure to oxygen.

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