It is well known that makeup is an essential tool of any woman that helps her to stay beautiful and stylish. Yet few of us realize what a powerful weapon it can be. Performed by a professional stylist, a makeup session can literally have the visual effect of plastic surgery. I have been using cosmetics since I was 12 but the first introduction to the art of professional makeup changed my life forever.

The first lessons in a makeup school in Europe made me fall in love with this incredible art that requires nothing more than knowledge and a little creativity. Well, most of us women possess a share of creativity and curiosity, but rarely do we get the opportunity to learn valuable tricks from a stylist/cosmetologist. Therefore, here are some of the simplest and most effective tips to always remain irresistible:

o Any perfect makeup starts with well-prepared skin. Great makeup is not about a price. However, even the most expensive professional brands will look bad on skin that is not cared for regularly. Love your face and find 15 minutes a day to take care of it: ALWAYS thoroughly remove your daily makeup before bed, use eye cream and face creams that suit you and your age personally (requires a bit of experimentation), treat your skin occasionally with masks to suit your needs (twice a week recommended) or facials at a salon if you can afford it (talk to your cosmetologist).

o Whenever you remove make-up or apply creams/masks, follow the so-called ‘massage lines’. You’ll prevent your skin from developing premature wrinkles under the stress of the daily makeover (basically, you won’t have to stretch your skin in the ‘wrong’ direction that causes premature wrinkles).

For more details, see the skincare page at http://www.olenainstyle.com

Eyebrows, eyebrows and eyebrows again! Keeping your brows in shape and trim will make a world of difference. When a beautician works on a woman’s eyebrows for the first time by choosing the right shape and trimming them correctly, she often dramatically changes the face.

o Once you are ready to put on makeup, the most important thing to know is that the purpose of makeup is first and foremost to hide small imperfections, to correct them and to bring out the natural advantages of a woman’s face. Perfect makeup should be nearly invisible and highly flattering for your personal skin type and appearance (as well as age). Easy to say! How exactly do we hide the cons and highlight the pros? The most essential rules are very simple: apply darker shades to anything that needs to be visually hidden or reduced, and lighter shades to visually emphasize or enlarge certain areas. Use only colors that flatter your skin and age and colors that match each other.

o One of the biggest secrets to perfection is foundation: it takes a while to find the one that’s best for your skin type to begin with and it lasts all day. A foundation (and powder) shade should be as close to your skin tone as possible. Once you’ve found the right one, choose your concealer (concealer pen to cover blemishes, blemishes, and dark circles). It should always be 1-2 shades lighter than your foundation for the perfect effect.

o We all know that makeup colors should match our skin type and reflect outfits and styles. However, there is another very important factor here: lighting. The same makeup will look completely different in daylight and with different types of electric lighting. For that reason, daily makeup is usually very soft, and evening makeup should be adjusted to the lighting of the event/venue and is generally brighter. Camera makeup is the most intensive.

or How to intensify makeup without looking “exaggerated”? That’s a trick question that always makes us be careful. A piece of information could help: there are 2 basic styles (classical and romantic). The classic version suggests wearing bright lipstick and lighter eyeshadow colors, the romantic version suggests darker eyes and light natural lips. Bright options are generally not recommended for both.

o The last one: do not hesitate and visit a professional make-up artist at least once or twice! It will be a worthy investment. In one session, you can learn more about your face, colors, and options than you have in years of wearing makeup. This is a rapidly growing and changing industry. A specialist can fill you in on the latest breakthroughs and secrets and even draw a ‘makeup’ map showing in detail which colors are best for you and how you need to apply eyeshadow, blush, foundation, lipstick, pencils , etc. to achieve the best look.