Since more than 50% of website visitors and email recipients view information on their mobile devices, and many do so from their social media platforms, it’s always a good idea to check your insurance agency’s website. to ensure that your current and potential customers have a positive user experience on the website. . Here are some key areas to focus on when reviewing your insurance agency’s website:

Do not make a separate mobile version of your website

A few years ago, your company might have two websites, one website for desktop users and one for mobile devices. This is a very bad idea nowadays as it duplicates your efforts and can annoy customers, prospects and search engines.

Use responsive design principles

Responsive design uses coding to scale a website based on the size of the viewport. Methods have advanced rapidly and you no longer have to hide content from mobile users. You can display your content for both desktop and mobile users.

Always use high resolution images

With mobile devices using high-resolution retina displays, it’s critical that your website uses the highest resolution images available. Mobile images are recommended to be twice the resolution of desktop images to accommodate retina displays.

Use larger font sizes

Font sizes are important when it comes to mobile design. Fonts should be large enough to read without further zooming. A general rule of thumb is to keep your main font size around 14px.

The size of the button must also be large

Buttons should also be big on mobile devices. You don’t want to frustrate a potential customer because they tried to hit the contact button but accidentally hit your privacy policy. In general, 44px by 44px is a good rule of thumb.

keep it simple

A simpler design helps ensure there are fewer errors when sizing to fit on a mobile device. It will also make it easier for your prospects and customers to find relevant information. Be sure to review each key item on your insurance agency’s website and assess its value. Is each item placed where visitors can best see it?

Use Google’s mobile compatibility test

Use Google’s Mobile Compatibility Test to make sure your website is mobile-friendly and you don’t have any issues preventing your site from displaying correctly on mobile devices. Google considers a website to be mobile-optimized if its Googlebot detects the following key attributes:

Links and buttons are easy to use on a mobile device

Text font is legible without zooming

The site avoids uncommon mobile software like Flash

Content and images automatically adjust without scrolling

If your agency website needs updating and you don’t have the internal resources to do it, or if your agency is looking to increase inbound traffic and insurance leads, you may want to consider outsourcing your website initiative to an agency marketing company. competent insurance agencies.