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When we talk about mobile marketing, we need to pay special attention to SMS marketing as SMS has proven to be one of the most effective marketing and sales tools. This small piece of information, delivered to your mobile phone, has a phenomenal open rate of 98% in 3 minutes! No other marketing tool can offer such a rate of efficiency, which makes SMS marketing the most convenient way to deliver your business message to your current and potential customers.

Although mobile technology has advanced significantly and offers so many new age solutions, some “good old stuff” will never go out of style. To illustrate this, we will use some recent mobile marketing statistics that say that the percentage of smartphone users who send text messages is 96%! So despite all the advancements in mobile technology, SMS messaging is still very important to users. This is the reason why all digital marketing experts will not neglect SMS marketing.

MOBtexting is one such platform that can take your SMS campaigns to a whole new level.

What are the most relevant uses of bulk SMS messaging?

• Mass advertising by SMS

• Sending notifications

• Alerts

• Reminders

• Security checks (password confirmation)

• Product Information

• News

• SMS newsletters

• Entertainment (contests)

• All kinds of different text messages

Who is using our bulk SMS software?

This type of messaging is known to be used by:

• Consumer brands

• Companies

• Banks

• Media

• Main airlines

• Travel agency

• Health service providers

• Websites of large consumers

• Retailers, etc.

Why are they using our service?

Because they have a large user base and customers that need to be reached immediately with certain information. Whether it’s a reminder, an alert, or some news, all of these businesses need an efficient way to deliver these messages to their audience. But, mass messaging is not just limited to large companies. SMEs can and should also use this service. Although email marketing is considered one of the most efficient ways to reach people, the fact is that only a small percentage of emails are read. The same risk applies to SMS marketing, but since messages arrive directly on a device people are so attached to and don’t require the Internet to open and read, this risk is well worth it. And the fact that even 98% of SMS are opened and read shows that this type of communication is the best if you want to engage consumers and stay on their ‘agenda’.

You should think of bulk messaging as your additional business offering that can increase sales and revenue because it allows you to reach customers when it’s best for them, with the most important information or service they need from you. You can guide them through the sales funnel to achieve macro conversions (purchases) or attract small micro engagements, depending on the type of business you’re in and your business goals.

Bulk messaging is a very good platform for hosting fun mobile marketing campaigns that can not only help you generate additional revenue, but also make people remember and stick with your brand. Attractive winning games, interesting voting campaigns or question and answer sessions can be organized using different applications and carried out through the mass messaging service. Such marketing campaigns will definitely attract new customers to your physical stores because word of mouth is the most powerful marketing tactic of the 21st century. Use bulk SMS to promote your contests and invite to participate.

Who can also use a mass text messaging service to gain a competitive advantage and improve customer/user satisfaction? Public and/or private schools can use mass messaging to quickly send information to parents and teachers. Hotels and restaurants should also consider using the bulk SMS concept to send special offers or invitations. Publishers, theaters, cinemas, and galleries are all excellent candidates for using bulk text messaging services to announce new books or invite people to premieres and exhibitions.

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