Free Tools You Can Use In Your Ecommerce SEO Campaign

• SEO earthquake

SEOQuake is a plugin tool you can get for Firefox, Chrome, and Opera browsers. This tool is very simple, but it will help you analyze parameters like Page Rank, Google and Bing indexed pages, SEMRush links, internal and external link count, age and other information from Who.is, number of backlinks on a website, keyword trends, an SEO Diagnostic and Alexa Rank. These parameters are very important to determine if a website is of high quality or not. This tool will also help you in your own on-page SEO activities.

• Google Webmasters

SEOQuake helps you determine what on-page activities should be performed on your site and Google Webmasters will help you achieve them. Google Webmasters is a web service tool for webmasters where they can submit sitemaps, robots.txt, get information about broken links and 404s, internal and external links, backlinks, keyword queries going to the website and much more. This is very useful as it allows webmasters to evaluate their SEO tasks and campaigns.

•Google analytics

Google Analytics helps you track your traffic from different sources like organic search, paid search, referring websites, direct visits, mobile traffic, and social media traffic. You can also set up a conversion funnel to see the bottlenecks of your checkout process or any process on your ecommerce website. These conversion funnels will help you build an idea of ​​how many people are responding to your calls to action and gauge your navigation process.

• Google Adwords Keyword Tool

Google Adwords Keyword Tool is a very efficient keyword tool for SEO specialists as it will allow you to get information about certain important keywords for your website. Although the keyword tool itself writes a guarantee of success disclaimer, many other keyword tools base their results on the Google API, which means that the Google keyword tool is the most reliable of all. all.

• Open Site Explorer

Opensiteexplorer is a web tool developed by SEOMoz, one of the leading SEO companies in the world. Although OSE only allows a few queries, it gives you a lot of information you need to assess the progress of an SEO campaign, the search engine quality of your competitors’ site, and also the search engine quality of your link partners’ site. potentials.

SEO tools that are worth your money

• Advanced SEO suite

SEO Powersuite actually has a free version, however I would not maximize the power of this software and would appreciate your help if you do not purchase the paid version. It has four different tools, namely Link Assistant, Rank Tracker, SpyGlass, and Website Auditor. These tools will really help you to organize, track, evaluate and create or develop an SEO campaign. The price is also relatively reasonable, totally worth it.

• SEOMoz Pro

SEOMoz Pro helps you track your weekly successes in your SEO campaigns. It also contains information and recommendations that will help you strategize for upcoming campaigns and, above all, help you get a good perspective on how your competitors are doing. The price of the software is a bit expensive, but of course, it is a very good investment.