When creating Teleseminars, one thing to remember is to make it easy for your prospects to listen. I do this by also offering an MP3 download. I talked about hyperlinking the recordings so that someone can download the MP3 file and take it with them on the road. I have all the recordings transcribed so I create a .pdf transcript. There are a lot of people who hate listening to audio but are super fast readers. They are only used to read and read a transcript faster than audio. I offer those people who love to listen to audio online that they can play it online through the buttons that we have talked about in AudioTerminator.

Now, I’m competing with these people who think they can read faster than they can listen because I’ve created my first piece of software called SpeedUpMyMP3. This is simple software and if you’re listening to a lot of the audio recordings on my site, you know there’s a lot of content. You can digest this information without even realizing that you can speed this material up to 25-30% and you won’t even know after a while that you can’t even tell you’re listening to it at high speed.

So what you do is you download the software on your computer, you open your SpeedUpMyMP3 software and load it in there and you can convert the audio where it will compress it and play it faster. So it might take an hour of audio and only 40 minutes to listen to it, but it won’t sound like the chipmunks. The tone will be the same but it will be faster. It takes up a lot of space.

Once you convert it, you save that file in an accelerated format and you can take it with you. So I’m trying to run more and I’ll go for a run in the Bay here in San Diego and if I need to hear the audio back or I’m studying content, I absolutely speed up my audio and I can fly. through the content. I’m comfortably listening to it at 165% faster. It takes a bit of getting used to, but you can actually skip through the audio very quickly.

Now, I will also offer reproduction. Well, reproduction; you can take that sped up audio and I can load it into the software to create the buttons, Audio Terminator, and I can put a button on my website so that people who want to listen online can hit the play button and it will play at that rate accelerated. So I did that in a couple of my interviews in the John Carlton interview, I have the button that makes it play in accelerated speed.

I looked at the stats and it was interesting because I wanted to see how many people downloaded the accelerated MP3 file compared to the normal file. I had about 40% downloads for the John Carlton and Ted Nicholas interviews where I offered both the accelerated rate and the normal rate downloads. About 40% of those people downloaded the sped up audio. That should tell you something, it’s just a valuable device that saves time.

So while developing that software, I wanted to add more value for my listeners and anyone who is going to create audio interviews with experts can get this software. It’s only $20 and you can convert all your audios and offer something to your listeners, something no one else has that will tear you apart. You are really doing them a favor by offering them a way to save time.

Another way is to take your audio and put it on a CD Rom. There are still a lot of people with CD players in their car, you can create a CD Rom, a physical CD, and you can mail it, and this is also a great way to capture information. People can put that CD Rom in their CD player. So having a physical CD and using the mail to deliver your message makes your audio more valuable and makes you different from others.

You can take your transcripts and put them in a three-ring binder that you can pick up at OfficeMax or Staples for about $1.50 and you can put your CD in there and you can put your transcripts and punch three holes in them and say, “You can have a three rings with your transcriptions and a CD”. You can sell that. You could sell it for $30, $40, or $50. Even $100.

These are some of the things that I think you could use and use to add value to my listeners in Teleseminars.