There are a wide variety of ways to promote your gym. Signage is one of the most effective, as it is affordable and reaches a large audience. Here are some of the most popular products purchased by fitness centers and why they work for the industry:

1. Vinyl decals-Vinyl decals can be printed in full color, easy to add full color images, and decals are cut to the shape of your gym logo. They can be applied on or off glass and are ideal for long term window markings and signs.
2. Vinyl banners-Vinyl signs are great for drawing attention to your gym promotions such as free trial offers and discounted memberships. A large billboard can be placed in the front of your gym to advertise it as an impactful way to announce your special promotion. The large size of a banner makes your message readable from a distance. Vinyl banners offer the best “performance for your money”.
3. One-way vision-Your gym is probably a showcase that offers complete visibility of your equipment. This is a great opportunity to market your gym to passing traffic. Create full-cover window ads that can attract potential customers and also block the gym’s visibility. The one-way viewing material is solid from the outside, but those inside still get natural light and full visibility.
4. Window clips– The walls of the gym are covered with mirrors so that clients can check that their poses are correct. Stick to custom cut windows to show proper poses, how to use exercise equipment, or just to motivate clients.
5. Frosted glass-If your gym offers a dressing room, showers, or a sauna area, frosted glass film can add privacy to the windows. The film is designed to withstand varying temperatures and block visibility while allowing light in and is much less expensive than real frosted glass.
6. Car magnets-Car magnets can be used to market your gym on employee vehicles while running errands or traveling to various trade shows or remote classes. Instructors can easily build their customer base by offering their services through car magnets. Magnets are a temporary form of advertising and can be removed and reapplied as desired. They are the least expensive form of vehicle advertising.
7. Vinyl decals-Promote your gym by passing vinyl stickers to your clients. Many small gyms have a dedicated group of clients who are happy to promote their favorite gym. Offer your clients window stickers with the name of your gym so they can show off their favorite place to exercise and encourage clients through word of mouth.