We are always witnessing an active consumer electronics market that is full of mobile phones, digital cameras and baby monitors. The most exciting thing of the week is the arrival of the Windows Phone 7 smartphone operating system. This is the beginning of a new era for Microsoft. Although the future is uncertain, Microsoft has successfully taken the first step.

At 9:30 local time on the morning of October 10, Microsoft held a press release for Windows Phone 7 smartphones in New York. Microsoft CEO Steve Ballmer announced that he will officially release Windows Phone 7 and cooperate with more than 60 mobile operators in more than 30 countries and regions around the world. And there are nine smartphone models for the first time.

Steve Ballmer said that the Windows Phone 7 operating system will bring a more excellent experience to users. The phone has solid hardware and performance specifications. Microsoft will create high-performance Windows Phone 7 for users in conjunction with cooperative partners. And today, Microsoft has reached an agreement with T-Mobile, América Móvil, AT&T, Deutsche Telecom, Movistar, O2, Orange, SFR, Singtel, Telstra, TELUS, Waduven and other wireless carriers.

Microsoft announced that all Windows Phone 7 will use the Qualcomm Snapdragon chip and will integrate various Internet browsing features. User can easily use network application programs including Xbox LIVE, Office Mobile, Zune, Windows Live and Bing. It will not only surprise users on hardware, but also perform full app and service upgrade. The official website http://www.windowsphone.com is opened specially for Windows Phone 7.

Steve Ballmer revealed that there will be 9 smartphones for sale during the Christmas season. And there will be more smartphones on the market next year. There are carriers like Sprint and Verizon that launch smartphones first. To ensure the market effect, 400 million US dollars will be prepared for the promotion of Windows Phone 7 itself, and the development cost is not included.

Analysts said that Microsoft had fallen behind in the smartphone market in the last period. And now it is launching Windows Phone 7 operating system as a chaser. The data shows that the smartphone market share is 9% last year. But now the market share has fallen to 5%. By contrast, Google’s Android market share was just 2% last year. But now it has reached 17%. It is the biggest dark horse in the current smartphone market. Some analytics institutions even think that Android would become the world’s largest smartphone platform.

Windows Phone 7 is a suite of easy-to-use products. The birth of Windows Phone 7 is another success for Microsoft in the telephony market. Microsoft hopes to reoccupy the lost market and challenge competitors. Currently, Apple iPhone 4 is on sale. BlackBerry Torch also attracts users with a low price of $200. Samsung, Motorola and HTC are also releasing more and more Android models. And now Microsoft is actively joining the market.