If you have a business that you are trying to market online, you probably already know that you have many options available to you. This article will focus on SEO. This is search engine optimization and it basically refers to working on getting your website to rank at the top of search engines for certain keywords.

The biggest benefit of SEO is the fact that it can give you consistent results in the long run. You’ll usually start the process by identifying keywords. These are keywords that get a decent amount of traffic, but don’t have a lot of competition. Your marketing efforts will focus on both on-page and off-page SEO to move that keyword higher in the rankings. Once the keywords reach the top spot, you’ll find another keyword to start working on and repeat the cycle.

The SEO traffic your blog receives will grow month after month as you continue to add keywords. One of the reasons this is such a popular method is that after spending time getting the rankings you want and generating the SEO income you want, you can drastically reduce your marketing efforts and still see results. Many of the other forms of marketing have to be ongoing. For example, as soon as you stop PPC marketing, your traffic will drop to zero. This will not happen if you focus on SEO blogs.

This means that your marketing will finally be free. Yes, there will be an upfront cost to rank for the number of keywords you want to rank for. However, after that, you will continue to receive traffic even if you are no longer paying for it.

Another great benefit of focusing on generating SEO income is that you can provide your blog with highly targeted traffic. Traffic that doesn’t convert into customers isn’t helping you. When you choose the right keywords to promote, you know that the people who visit your blog are interested in the topic.

The biggest drawback to focusing on SEO traffic for your blog is that it takes a while to generate results. You usually need to rank high for quite a few different keywords before you get any substantial traffic, and this can be frustrating while you’re waiting for it to happen.

The cost (in terms of time and money) is also a drawback when starting out, especially since you won’t see immediate returns on your investment. There will be techniques you need to learn (although everything you need to know is available online) and probably some tools you need to buy.

If you’re trying to decide which marketing technique to use for your business, you need to look at your budget, how quickly you need to see results, and how much time you have to learn the technique. If you have the time to learn it, focusing on getting traffic from SEO is a great option, especially if you have long-term plans for your business.